컨벤션 소비자 행동分析
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작성일 22-11-11 01:53본문
Download : 컨벤션 소비자 행동분석.ppt
컨벤션 소비자 행동分析
목차
1. Convention consumer behavior analysis
2 Convention consumer decision making process
3. Selecting convention destination and participation motives
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1. Convention consumer behavior analysis
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1. Importance of convention consumer behavior analysis
Experience, Subjective decision
Marketing strategy is needed
1. Convention consumer behavior analysis
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2. Structure of Consumer behavior analysis
1. Convention consumer behavior analysis
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3. Factors affecting consumer behavior
Cultural factors
Historical heritage , life style
1. Convention consumer behavior analysis
3. Factors affecting consumer behavior
Cultural factors
Ex)
1. Convention consumer behavior analysis
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3. Factors affecting consumer behavior
2. Social factors
social class
Permanent and homogeneous group
The factors that determine status:
Property, income, job, education level and social ties
Social class is not static but dynamic.
Ex. Lexus CF
1. Convention consumer beha…(省略)
컨벤션 소비자 행동분석 , 컨벤션 소비자 행동분석경영경제레포트 , 컨벤션 소비자 행동
레포트/경영경제
순서
설명
컨벤션,소비자,행동,경영경제,레포트
Download : 컨벤션 소비자 행동분석.ppt( 22 )
컨벤션 소비자 행동分析
다.